Welcome back to Tap Target, I am Wei Lin Tan, and today it is just me and a subject I care about more than is reasonable: forms. Everyone has met a form that made them feel stupid. Red text, a field that cleared itself, a date format nobody uses. Last year I redesigned the registration screen at a clinic where elderly patients were giving up halfway through, and I want to share what we learned, step by step. Why we ask one question at a time. How we rewrote every error message so it blamed the system, not the person. Where the labels went and why. And the completion rate before and after, which still makes me a little emotional. Five rules by the end. You are listening on Witspeak Podcasts.