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Living in Bondage, 1992: The Tape That Started an Industry

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Living in Bondage, 1992

The story goes that Kenneth Nnebue had a warehouse of blank VHS tapes he could not sell, so he put a film on them. That film was Living in Bondage, and it sold hundreds of thousands of copies in Igbo and then in English. Ifeoma speaks with a veteran Onitsha distributor about what those first months were like.

  • The blank tape problem and the decision to shoot a feature
  • Why the Igbo language version came first
  • How tapes moved from Onitsha and Alaba to the whole continent
  • The business model of shooting in two weeks and selling in one
  • What the 2019 sequel did and did not understand about the original

A monthly classic deep-dive to open the show.

Transcript
Hello, welcome to Nollywood Front Row. I am Ifeoma Okeke, I have produced four films in Lagos, and this is a show where I sit down with the people who actually make this industry run. For the first episode I wanted to go back to the beginning. In 1992 a trader called Kenneth Nnebue had a warehouse full of blank VHS tapes he could not sell. So he made a film to put on them. Living in Bondage was shot fast, in Igbo, with a story about a man who trades his wife for wealth, and it sold in numbers nobody had planned for. Today I am joined by a distributor who was selling those cassettes in Onitsha market in 1993. We talk about how it moved, who bought it, and how a film industry started by accident. You are listening on Witspeak Podcasts. Front row, please.
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