Nobody Clicked the Banner

Marketing that works for small budgets and real shops

Callum Pryce2 episodes1 min of audio171 playsEpisodic

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S1 · E2Jun 9, 20260:43101 plays Preview

The email list you forgot you had

A Brighton gift shop has 3,400 email addresses and has not sent a newsletter since 2021. Callum and the owner write the first email together and watch what happens.

S1 · E1Mar 28, 20260:4670 plays Members

Your Google Ads account is leaking, here is where

Callum audits a Leeds plumbing company spending 900 pounds a month on Google Ads and finds that most of it goes to searches for jobs they do not even do.

About the show

Nobody Clicked the Banner is a weekly marketing show for people who run small businesses and cannot afford to waste a pound. Callum Pryce spent a decade running ad accounts for brands and agencies in Manchester and London, and now he audits campaigns for bakeries, dentists, plumbers and online shops who suspect they are paying for clicks that never turn into customers. Each 30 to 35 minute episode takes one real business, with permission and the numbers blurred just enough, and works out what is going wrong and what to do instead. Some weeks it is Google Ads, some weeks it is an email list nobody has written to since 2021, some weeks it is a shop window. There are occasional guests, mostly owners rather than gurus. Callum is dry, a little rude about jargon, and allergic to the word funnel. If you have ever boosted a post and felt nothing, this is your show.

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