Negotiating rent with a landlord who holds all the cards
A cafe owner in Austin faces a 30 percent rent increase and believes she has no leverage. Desmond helps her find four kinds she did not know she had.

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A cafe owner in Austin faces a 30 percent rent increase and believes she has no leverage. Desmond helps her find four kinds she did not know she had.
Desmond explains why the pause after you name a price does more work than the price itself, with three deals from his career where saying nothing changed the outcome.
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