From zero to one million ARR: the boring truth
Three founders who crossed one million in annual recurring revenue on what actually moved the needle: a narrower customer, a longer sales call and a monthly ritual nobody talks about.
Kill your darlings
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Show notes
Kill your darlings
Every product carries features nobody uses and everybody is afraid to remove. Two product leaders on how they built the courage to cut.
- Measuring usage honestly
- Telling the three customers who will miss it
- The surprising retention bump after a removal
Mentioned: the sunset email template that keeps customers.
Transcript
Kill your darlings
The hardest product decisions are subtractions. Two product leaders on the features they cut, the customers who complained, and why the product got better.
Kill your darlings
Every product carries features nobody uses and everybody is afraid to remove. Two product leaders on how they built the courage to cut.
- Measuring usage honestly
- Telling the three customers who will miss it
- The surprising retention bump after a removal
Mentioned: the sunset email template that keeps customers.
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